EMP – Video Analysis
Analysing videos that I like and the techniques used in their production
For this project I’m interested in learning what makes these videos successful and how I can apply some of the techniques and styles in the making of the videos for my project. Although I’m essentially producing sport related videos for a specific purpose I’m not necessarily only interested in sports videos. The ones I have chosen to analyse are a mixture of sport and product advertisement videos but the styles are comparable and I would be interested in using some of the techniques used in these examples in my own videos.
Your Garmin Adventure
Let’s start with what I like about this video.
Basically its the quality of the camera work that I like. The editing is the typical rapid cuts between sports the linking between does not really work in the end it appears its the GPS device which is the link rather than the sport. Great for promoting the product but not great video editing.
What I can take from this video is the quality and the camera angles, the close ups in particular. There’s obviously a mix of camera technology being used here but it all seems to work and so I’m hoping I can do the same by mixing footage taken from the GoPro with the footage from the DSLR’s.
Guinness Horse Surfer
What do I like about this video
Once again it’s the look I like, Black & White with the moody close ups. The narration works well in fact without this the video does not really work even though the narration itself relates to neither the product or the video apart for the tenuous link of the sea Captain Ahab ‘Moby Dick’. There’s the link between Black and White, the surf and the product Guinness – Black with the white top.
Some of the elements I plan to use – The desaturation and the close ups in particular. Not everyone likes the arty Black & White so I’ll have to make at least two versions of each edit. One in Colour and the other in Black & White.
Nike – Just Do It
This is what I expected to see, rapid editing of lots of sporting action. It’s mainly selling the lifestyle – buy a NIke product and you too can be like these actions sports people.
What I can take from this example is the rapid editing. The video itself I do not think is that well shot from a quality point of view and sometimes the editing links between sports do not work.