EMP – YouTube Channel Marketing
I’ve started researching marketing options for my YouTube Channel using social media and YouTubes own guidelines on marketing.
To get the videos ready for marketing I’ve made changes to each of the videos titles giving them less generic titles for example Surfing now becomes ‘Surfing – Free Your Fitness’ linking the subject with the project. I then used YouTube’s Annotation to add a Subscribe button to each of the videos making it easier to an audience to subscribe to my channel just by clicking a button from within the video itself. The next step was to add an initial comment to each of the videos and at the same time link the videos together by adding a video response to each. The effect of doing this is to hopefully encourage viewers to subscribe, comment and to share video links.
YouTube Channel – Social Media marketing
I’ve created links from the YouTube Channel and my Facebook page so that any activity on the YouTube Channel is automatically posted to my Facebook Newsfeed and to my Facebook Pages. I’ve also created a link to my Twitter Account, now any tweets I post about the YouTube Channel are automatically added to the Facebook Newsfeed. I’ve also tweeted each of the videos urls and these have in turn been re-tweeted to 1000’s of followers, which will hopefully in turn re-tweet to their own followers.
I have now begun to search YouTube for similar videos to those we have produced with the aim of placing a video response comment on them. The idea behind this is people who have found the most popular videos on YouTube for example those on Surfing they in turn see my video response and click to view my video, which in turn increases the views on my YouTube Channel.
In order to keep interest in the YouTube Channel I plan to upload video clips regularly, which hopefully subscribers will also share with their audiences, both on YouTube and other Social Media Networks.