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Ian F. Hunt

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EMP – Channel Idents & Branding (Research)

channel idents

Making of the Channel Idents

[youtube youtube.com/watch?v=dhTwY-h2NDk&w=560&h=315]

Having spent a considerable amount of time creating the previous idents we decided to abandon them and create a different version as above.

Researching on the internet for idents in common use we identified several possibilities that had elements that we liked and that could be incorporated into our design.

badrobot lionsgateThese in fact turned out to be Film Company idents, Lionsgate and Bad Robot, for Lionsgate it was the mainly the font and the vignette around the clouds which focused your attention towards the text. The Bad Robot influenced our choice of soundtrack for the channel idents. When you listen to the Bad Robot titles towards the end they actually say ‘Bad Robot’

Background Image

The image we chose came from one of the photographs Aleks took during the filming for the Surfing video. I processed this image in Lightroom 4.3 first by darkening the image by reducing the exposure by 1 stop and then adding a vignette, which I adjusted to centre around the figures in silhouette facing out to sea. Switching to Premier Pro CS5 I imported the modified image set the time line to be 15 seconds long. Then using Video Transform I set the Scale to create a zoom out effect over 50% of the sequence time line, with the image centered on screen.

Title Font

We then set about researching the font to use for the titles, which seemed to take forever, trying lots of different fonts including film fonts for example ‘Blade Runner,’  ‘Goldeneye’ and ‘Aliens Vs Predator’ none seemed to fit. In the end the default fonts available in Premier’s Titling app had the prefect font ‘Myriad Pro condensed’, which turned out to be perfect for our needs. The only changes I made was to change colours and add a gradient so that the top of the titles were lighter than the bottom half.

Soundtrack

This is where the ‘Bad Robot’ idents influence our design choice, having decided to announce the channel name I recorded Aleks announcing ‘Sports Edge’ into Audacity to which I added a slight change in both Pitch and Tempo before exporting as an Mp3 file.

Final editing in Premier Pro

I imported the voice track to which I then added a copyright free ambient sound. The final channel idents sequence was then exported as an mp4 file ready to be added to our video edits.