- My BA Blog

Ian F. Hunt

By

EMP – Channel Idents & Branding (Research)

channel idents

Making of the Channel Idents

[youtube youtube.com/watch?v=dhTwY-h2NDk&w=560&h=315]

Having spent a considerable amount of time creating the previous idents we decided to abandon them and create a different version as above.

Researching on the internet for idents in common use we identified several possibilities that had elements that we liked and that could be incorporated into our design.

badrobot lionsgateThese in fact turned out to be Film Company idents, Lionsgate and Bad Robot, for Lionsgate it was the mainly the font and the vignette around the clouds which focused your attention towards the text. The Bad Robot influenced our choice of soundtrack for the channel idents. When you listen to the Bad Robot titles towards the end they actually say ‘Bad Robot’

Background Image

The image we chose came from one of the photographs Aleks took during the filming for the Surfing video. I processed this image in Lightroom 4.3 first by darkening the image by reducing the exposure by 1 stop and then adding a vignette, which I adjusted to centre around the figures in silhouette facing out to sea. Switching to Premier Pro CS5 I imported the modified image set the time line to be 15 seconds long. Then using Video Transform I set the Scale to create a zoom out effect over 50% of the sequence time line, with the image centered on screen.

Title Font

We then set about researching the font to use for the titles, which seemed to take forever, trying lots of different fonts including film fonts for example ‘Blade Runner,’  ‘Goldeneye’ and ‘Aliens Vs Predator’ none seemed to fit. In the end the default fonts available in Premier’s Titling app had the prefect font ‘Myriad Pro condensed’, which turned out to be perfect for our needs. The only changes I made was to change colours and add a gradient so that the top of the titles were lighter than the bottom half.

Soundtrack

This is where the ‘Bad Robot’ idents influence our design choice, having decided to announce the channel name I recorded Aleks announcing ‘Sports Edge’ into Audacity to which I added a slight change in both Pitch and Tempo before exporting as an Mp3 file.

Final editing in Premier Pro

I imported the voice track to which I then added a copyright free ambient sound. The final channel idents sequence was then exported as an mp4 file ready to be added to our video edits.

By

EMP – Video Idents – Branding

Branding

Branding – IdentsSports Edge

Why an ident? all TV channels have one it helps people to distinguish one channel from another but it also serves as a form of Branding. While researching idents I actually came across a website that lists the majority of both current and past channel idents used on the UK Networks – this can be found at this link Ident Gallery.

After a fairly intensive production meeting we agreed that we should create a Brand for our YouTube Channel and create a style for our videos. While Aleksandra would create the Brand and style for our Facebook Page I would work on the YouTube Channel. I created a selection of Idents for our videos, which would used for the opening credits for all the videos we would create from this point forward.

Ident Design 1

[youtube youtube.com/watch?v=jHTuUqWA6Lg&w=560&h=315]

Ident Design 2

[youtube youtube.com/watch?v=L6wH63YzOtY&w=560&h=315]

Ident Design 3

[youtube youtube.com/watch?v=VbM3bifaxtE&w=560&h=315]

How did I make these identsae-idents

The image is a screen capture from the footage we took using the GoPro mounted on a surfboard. I then adjusted the image in Lightroom 4.3 to create a silhouette of the surfer. I then masked the surfer and adjusted the vibrancy saturation and clarity of the background to enhance the sky. The difference in colours between the images was created by using split toning and by adjusting the hues.

I then imported these images into After Effects for further manipulation and to add text, the final results were then rendered as H.264 codec video clips ready to be imported into Premiere Pro as title sequences.

I’ve added a temporary soundtrack to each but these will be unlinked and discarded ready to be replaced by the actual video soundtrack.

Channel idents updated

After another production meeting just a few days later we decided to design a totally new channel ident as non of the idents created seem to fit the concept. So after creating the ident below we abandoned this design for another which is described in the following Blog entry.

idents and branding 2

[youtube youtube.com/watch?v=RE_vg0_ecdg&w=560&h=315]