Investigative Study – Film Poster Design

film poster design

Investigative Study – 50 Years of Bond


New for this unit was the requirement to create an image/poster as a front cover for the 4,000 or 8,000 word dissertation that was subject representative, as my thesis was about Bond films I decided to create a Film Poster Design.

Fortunately there are so many iconic images associated with the Bond films, choice should not have been an issue, but coming up with something unique, would be that much harder. I decided to take the title of my thesis literally. Therefore the final image would have to represent 50 years of Bond; include an image of something that was very British and include an image representative of the sex in the films.

Investigative Study – Film Poster Design Elements

RAF_Who_TargetFirst up in my Film Poster Design was to decide on the background image, which I decided just had to be the Union Flag representing the Nationalism in my thesis. I looked at variations of the rectangular flags, from the standard design to the design used by the London 2012 Olympics with its all blue colours. But instead of the standard flag I remembered the target design that the Who used on one of their albums, which by design also represented the flag (iconic symbol used by the RAF) and also doubled up as another way of representing the iconic symbol of a gun-sights targeting image, which features in the opening of all Bond films. The image of the iris that fills with blood when Bond turns and fires.

The foreground had be of images of the first Bond, Sean Connery and his successor Daniel Craig, I searched until I found images of both actors in similar iconic poses. It then became a simple matter to cut them out from their backgrounds and add them as new layers positioning the first Bond image to the left and slightly recessed to the 2nd image to represent the difference in years. The juxtaposition of these images in front of the target I felt highly representative of the Band Franchise.

Finally to complete the film poster design I added the thesis title text. After some research I identified some of the fonts used in the Bond films and one in particular I came across was a font called Goldeneye as used in the Bond film of the same name. I used this font for all the titles adjusting the kerning, height before I was happy with the final positioning.Ursula Andress - Honey Rider - Dr. No

At this stage I still had to represent the sex aspect, which would have been easy with so many images of beautiful women to choose from but in the end I decided these would detract rather than add anything to the poster I had designed. But here is my alternative design which included all three elements of the thesis title. Ursula Undress as Honey Rider n that iconic image as she appears from the Ocean with two large sea shells.

Alternative Film Poster Design




Investigative Study – Skyfall Box Office

skyfall box office

Skyfall Box Office - Investigative Studies Research

Skyfall Box Office – Most Successful Film

Skyfall on track to be the most successful film in the Bond franchise and the UK’s most successful film at the UK Box office history.

Beating Avatar’s previous record, but note these are un adjusted figures.


(Reuters) – “Skyfall”, the 23rd official James Bond movie, has become the most successful film in British box office history, earning 94.3 million pounds ($152 million), its producers said on Wednesday.

Reporting by Mike Collett-White, editing by Paul Casciato (2012) Latest James Bond movie breaks UK box office record, Online. Accessed: [8th December 2012]


Investigative Study – SKYFALL


SKYFALL 50 Years of Bond (Caution Spoilers)SKYFALL Poster

SKYFALL the latest film in the Bond franchise and the most contemporary to date. Bond is battered, bruised and broken and like in the film ‘You Only Live Twice’ he has just come back from the grave, resurrected in the opening sequences of the film. Daniel Craig’s Bond continues from where he left off, grittier less smiling but still with a few wry comments aimed at his enemies and associates alike.Bond has lost the polish of earlier Bonds, he appears unshaven in many scenes and at only one point in the film does the tuxedo make an appearance only to be dirtied and scuffed in a fight scene following a brief foray into a Shanghai casino.

Where are all the gadgets? the new Q supplies Bond with a minimalist kit, the bare minimum of gun and radio possibly reflecting again on current Government cutbacks. There is no expensive supercars, just a battered Land Rover Defender and a Honda trails motorbike. The ever present Aston Martin has gone although Bonds standby DB5 makes an appearance only to be consigned to the scrap yard in the closing scenes.

The greatest percentage of the film is shot on location in London, the studio and brief (for Bond Films) International locations including Turkey and China. Perhaps another example of Budget reductions in this new age of financial collapse, budget deficits and public spending cutbacks.

On a positive note the new financial climate and reducing budgets has led the filmmakers to be more creative, getting the most from their budget and produce what some critics are saying is the best Bond yet.

But where are the Bond girls? apart from a brief liaison in a shower with Sévérine  the femme fetale, Bond is surprisingly bereft of female companionship in this latest offering with the exception of Eve (The future Miss Moneypenny) who is anything but Bonds sexual companion.

So the Bond formula is all there but with subtle changes all aimed to bring us full circle. The reboot that began with Casino Royale brought us a younger harder Bond, we now have a young geek for a Q and a new Moneypenny. Daniel Craig signs up for one more Bond outing so can we expect a new younger Bond after that. When that happens the reboot will be complete and with good writing the Bond franchise looks good for years to come.



Investigative Study Research

investigative study research

Investigative Study Research – 50 Years of Bond

Now that I have narrowed down my subject ideas and have decided to go with basing my Investigative Study essay on 50 years of Bond, researching the subject has begun in earnest.

Apart from viewing the films themselves I will also research the library and the internet for any relevant academic resources. These may be directly relevant texts or come from Film analysis, something that I have some limited experience of following studying the subject at College.

Dr No


Released in 1962, this first James Bond movie remains one of the best and serves as an entertaining reminder that the Bond series began (in keeping with Ian Fleming’s novels) with a surprising lack of gadgetry and big-budget fireworks. Sean Connery was just 32 years old when he won the role of Agent 007. In his first adventure James Bond is called to Jamaica where a colleague and secretary have been mysteriously killed. With an American CIA agent (Jack Lord, pre-Hawaii Five-O), they discover that the nefarious Dr. No (Joseph Wiseman) is scheming to blackmail the US government with a device capable of deflecting and destroying US rockets launched from Cape Canaveral. Of course, Bond takes time off from his exploits to enjoy the company of a few gorgeous women, including the bikini-clad Ursula Andress. She gloriously kicks off the long-standing tradition of Bond women who know how to please their favourite secret agent. A sexist anachronism? Maybe, but this is Bond at his purest, kicking off a series of movies that shows no sign of slowing down. —Jeff Shannon
Edition details

  • Inside Dr. No (PG)
  • Terence Young: Bond Vivant
  • Audio commentary featuring director Terence Young and members of the cast and crew
  • 1963 Dr No “featurette”
  • Dr. No gallery of pictures
  • Radio advertising
  • Trailers for Dr. No, From Russia With Love and Goldfinger
  • Goldfinger and Dr. No TV advertising

On the DVD: “He was James Bond,” remarks several interviewees of the late Terence Young, the suave, globetrotting, hard-living director who played a major role in defining the look, humour and tailoring of the Bond movies, making the extras on this DVD something of a cinematic festschrift to his talents. Since this was the first film in the franchise, the “making of” featurette goes into some detail about the Ian Fleming novels and how Sean Connery came to be cast, and made-over, by Young. The featurette also has excerpts from one Young’s last interviews, spliced together with observations from his daughter, Ursula Andress (Honey Rider) and many of the other actors, production-designer Ken Adam, composer Monty Norman and host of other talents who took part in the making of the film. Many of their quotes are integrated into the commentary track. Also included is an amusing black and white doc from 1963 narrated by a podgy guy with specs who appears to be cousin of Harry Enfield’s Mr. Cholmondley-Warner. —Leslie Felperin

Product Description

Secret Service agent James Bond (Sean Connery) is sent to Jamaica to investigate the murder of one of his colleagues. It transpires that the island is being used as a base for the terrorist organisation SPECTRE, who, under the guidance of the despotic Dr No (Joseph Wiseman), have developed technology to divert rockets launched from Cape Canaveral. The first big-screen outing for 007 features original Bond Girl Ursula Andress emerging from the ocean in memorably revealing swimwear. Accessed 21/10/2012

Casino Royale



When you get to a modern James Bond film, your expectations are surely that you’ll get expensive action sequences, expensive locations and a production that doesn’t skimp on anything. That holds particularly true for the Blu-ray versions of such films, where the hope is for a best-in-class transfer and sound mix. With Casino Royale, not only do you get that, but you also happen to get one of the finest 007 movies of recent times, too.A reboot for the franchise that ushers in Daniel Craig as a rawer, younger Bond, Casino Royale works a lot better than its follow-up, Quantum Of Solace by simple virtue of having a much better story at its core, going back directly to an Ian Fleming novel for it. Furthermore, in the casino sequence itself, it has a tense event to glue everything around, and it’s only in the final sequence or two where Casino Royalestarts to feel like a conventional Bond film. That aside, it’s a superb piece of modern action cinema.The film also looks stunning in high definition. From the overhead shots of a glistening beach, to the darker, faster car chases and action sequences, Casino Royale is a fabulous workout for a home cinema rig. The audio mix punches hard, mixing in subtlety when needed with the bombastic subwoofer-workout you might well be hoping for. And the end result is pretty much demo material. Given the strength of the film too, this is surely one of the best Blu-rays of a modern-day film you can buy. And what a way to keep watching the film… —Jon Foster

Mads Mikkelsen, Judi Dench, Jeffrey Wright, Jesper Christensen, Giancarlo Giannini Director: Martin Campbell Accessed 21/10/2012

Quantumn of Solace


Daniel Craig hasn’t lost a step since Casino Royale–this James Bond remains dangerous, a man who could earn that license to kill in brutal hand-to-hand combat… but still look sharp in a tailored suit. And Quantum of Solance itself carries on from the previous film like no other 007 movie, with Bond nursing his anger from the Casino Royale storyline and vowing blood revenge on those responsible. For the new plot, we have villain Mathieu Amalric (The Diving Bell and the Butterfly), intent on controlling the water rights in impoverished Third World nations and happy to overthrow a dictator or two to get his way. Olga Kurylenko is very much in the “Bond girl” tradition, but in the Ursula Andress way, not the Denise Richards way. And Judi Dench, Jeffrey Wright, and Giancarlo Giannini are welcome holdovers. If director Marc Forster and the longtime Bond production team seem a little too eager to embrace the continuity-shredding style of the Bourne pictures (especially in a nearly incomprehensible opening car chase), they nevertheless quiet down and get into a dark, concentrated groove soon enough. And the theme song, “Another Way to Die,” penned by Jack White and performed by him and Alicia Keys, is actually good (at times Keys seems to be channeling Shirley Bassey–nice). Of course it all comes down to Craig. And he kills. –Robert Horton,

Daniel Craig returns as James Bond 007 in the globe-trotting franchise for which the term action movie was invented. After being betrayed by Vesper in Casino Royale, Bond (Craig) turns his sights on those who controlled her. Interrogating Mr White (Jesper Christensen), Bond discovers that the shadowy organisation responsible for blackmailing Vesper is a lot more powerful and dangerous than he ever imagined. Tracing a link to Hawaii, Bond soon crosses paths with Ukrainian beauty Camille (Olga Kurylenko) who leads him to megalomaniacal businessman Dominic Greene (Mathieu Amalric), head of the organisation known simply as Quantum. Wishing to control one of the world’s natural resources, Greene’s organisation has a finger in every government agency worldwide, and it falls to Bond to keep one step ahead of his friends, and enemies, to stop Greene holding the world to ransom. Accessed 21/10/2012 



Investigative Study – Bond James Bond

Investigative Study

Investigative Study – 50 Years of Bond

The world is celebrating 50 years of the Bond Franchise and with the imminent release of the latest installment, the film Skyfall due to go onto general release I thought it would be opportune to take a personal look at the Bond franchise for my investigative study project.  casino royale poster

The Bond franchise has been recently re-booted with the casting of Daniel Craig as James Bond in the 2006 film Casino Royale. Casino Royale has been made previously as a spoof film starring David Niven, although this was not part of the Bond Franchise, the first of these was Dr No starring Sean Connery, the first and therefore original Bond.

The Bond Franchise needed this re-boot, after all Bond typically portrayed as being in his 40’s would now be in his 90’s without this re-boot and reinvention of the character.

Bond films have always had a contemporary look and basis usually picking up on the politics of the day, current technology albeit taken to the next level. But despite this the early films are still watchable even though the technology feature as state of the art in its day has all been superseded by current technology.


For this investigative study project I plan to look at why the Bond Franchise is the longest running and most successful in the World. To touch upon the Social and Gender elements of some of the recently released films, making a comparison, on how they differ, or indeed their similarities with the earlier films.

Key points to discuss

  1. The character M is now a women, does this reflect on real life that at the time of the re-boot in 2006 with Daniel Craig in the Bond role that the head of Mi5 was also a women Eliza Manningham-Buller until she retired in 2007.
  2. The male gaze has long been satisfied by a string of Bonds women in fact it’s known for it but in 2006’s Casino Royale a nod to the Female Gaze was made with Daniel Craig’s appearance emerging from the sea. This scene harks back to Ursula Andress’s appearance in the first Bond Movie Dr No released in 1962.
  3. The female characters appear stronger in the later movies, resisting Bonds charms appearing to reject them. Although there have been strong female characters in the early movies for example Pussy Galore played by Honor Blackman in 1964 film Goldfinger the latest films take this to a new level.
  4. Reflecting Political change, the early films were made in the Communist Era at the height of the Cold War, current films have had to move their storyline away from this and appear to have embraced the idea of Terrorism being the biggest threat to World/British Security.
  5. Conventions – in effect the Bond franchise has re-written the conventions for  a Spy. Previously the image was of a shadowy figure in a long coat and wearing a hat, head titled forward, the brim of the hat casting the face into shadow. The Spy hiding their identities and moving in the shadows. Bond however is antithetical (the opposite) instead he is the sharp dressed British Spy moving in the open, often recognised, using his name openly. Bond still has all the trappings of the modern spy, the cars, the guns and gadgets, the tools of his trade used and then discarded. I could cry when he destroys yet another Aston Martin. Bonds character Instead relies on charm, the rules of the game that his opponents must adhere to, for example he can’t be assassinated there must always be some impediment to prevent this, there must be the opportunity to escape and of course the female character must supply the information he needs and/or assist him in order for him to achieve his aims.
  6. Social conventions – I think we can assume that Bond’s character ignores most of these, he exists outside of these generally in a world without Global Recession, Economics, Taxes, Family. Bonds character  the Globe trotting Spy means that any normal idea of relationships, family life is impossible. His associations are brief and rarely re-visited. He is of no fixed abode he appears to only own what he carries with him the only exception appears to be the Aston Martin DB5, which presumably is parked securely somewhere in London. I suspect he yearns for a more permanent relationship as hinted at in Casino Royale but this could never happen with the life he has chosen, This does not mean that his character does not aspire to that level of relationship and his response to when that is taken away is brutal, again hinted at in Casino Royale and the final sequence when M asks is he still alive referring to when Bond catches up with the man who was involved in the death of Vesper Lynd his love interest in Casino Royale.