EMP – Film Credits (Research)

Professional Development Questionnaire

film credits

How to organise your Film Titles/Credits

We were having problems deciding the best practice for adding titles and credits to our films. Some of our films were of very short duration and so adding extensive credits did not make sense. Therefore in the final edits and for most cases we decided not to add any credits in the actual videos but to just add them into the more information section in YouTube. However I did find this while researching for guidelines on how to structure opening and end credits for short films – it’s from a forum so its un-attributed but my personal thankyou to the guys that contributed to this and that posted this up.


The rules and guides for opening and end credits for film:-

I thought I’d post this guide for how credits are conventionally structured. A great way to put a professional polish on your film is to do as the pros do. And so…


The order of credits is determined by guild rules — SAG, the DGA, WGA and other unions. the list that follows is for opening credits.

The order in which credits are billed generally follows their importance to the film, just not linearly. First is usually the motion picture company, followed by the producer, then the ‘a film by’ credit. Then we see the Title followed by the cast. from there we reverse gears on the whole “order of importance” guideline and work backwards to the director…

a NAME LASTNAME production
Lead Cast
Supporting Cast
Casting Director
Music Composer
Costume Designer
Associate Producers
Production Designer
Director of Photography
Executive Producer

if the writer and director are the same person, or the director was also a producer, hold his earlier credit and pair it with the more prestigious one (in this case “director”). so you would place “Written and Directed by” or “Produced and Directed by” or “Edited and Directed by” where the Director’s credit goes. if your Dp was also your editor, you’d have “Editor and Director of Photography…” falling in the position where the DP credit goes. etcetera.


Closing credits do not have any hard and fast rules that dictate how they need to be ordered. But there are conventions that have been established. If you intend to have no opening credits (something George Lucas left the DGA over) you basically put the Director, Writer and Producer credits first, then go down the line for the closing credits:

Executive Producer
Lead Cast
Supporting Cast
Director of Photography
Production Designer
Associate Producers
Costume Designer
Music Composer
Casting Director

***if you credited the above in the opening, closing credits begin here ***

Unit Production Manager
First Assistant Director
Second Assistant Director
Full Cast / Character List
Stunt Dept
Production Departments (Grip, Electric, Camera, Sound, Wardrobe, etc)
Post-Production Departments (Assistant Editors, Visual Effects, Colorist, etc)
Song Credits
Title Designer
Special Thanks
Camera, Lenses and Equipment Makers
Location of Final Sound Mix (“Recorded at…”)
Copyright ©

special consideration is given for “name” actors, often they are credited just before the title comes up. and again, you have a lot of wiggle room with closing credits. some films credit the entire cast first, before the director. you have options here.


Here is a standard motion picture disclaimer…

“PERSON’S NAME OR PRODUCTION COMPANY” is the author of this motion picture for the purpose of copyrght and other laws.

This motion picture is protected pursuant to the provisions of the laws of the United States of America and other countries. Any unauthorized duplication, distribution and/or exhibition of this motion picture may result in civil liability and criminal prosecution.

Characters and incidents portrayed and the names herein are fictitious, and any similarity to the name, character or history of any person is entirely coincidental and unintentional.

No animals were harmed in the making of this film.


if you have an Animated Production Company Logo, place that at the very beginning, before your credits. it’s the first thing we see. some studios/production companies will tag the logo on at the very end too.


Now, it’s important to note that on a short film, many of the roles you see above were handled by one person. I’ve been to a few film festivals and there is nothing more likely to induce a collective groan, and lose a few fans in the process, than a tedious string of credits on a five minute film… especially if the same names keep popping up. and I’ll tell you why. at festivals, shorts are programmed in blocks of 90 to 120 minutes. no one in the audience cares who did what. so waiting through two minutes of white test scrolling against black is pretty miserable for everyone. it also does a disservice to your fellow filmmaker. shorts blocks thrive on momentum. I’ve seen people leave the theater because of long credits. in particular, I sat through a 22 minute film followed by 6 minutes of very detailed credits. HALF the theater left before my film screened. half !!!

The best advice I can give here is that if you were the writer, director, producer, cinematographer and editor… just go with the most important titles (in this case… “written and directed by…”, dropping any credit for your editing or cinematography. Or maybe “a film by…” is enough. Didn’t have a casting director and held scheduled the auditions yourself? skip it. And even if you had a crew of 20-30 people, move through those credits as quickly as possible. When you are watching a short film, a minute worth of credits feels like an eternity.

EMP – Channel Idents & Branding (Research)

channel idents

Making of the Channel Idents

Having spent a considerable amount of time creating the previous idents we decided to abandon them and create a different version as above.

Researching on the internet for idents in common use we identified several possibilities that had elements that we liked and that could be incorporated into our design.

badrobot lionsgateThese in fact turned out to be Film Company idents, Lionsgate and Bad Robot, for Lionsgate it was the mainly the font and the vignette around the clouds which focused your attention towards the text. The Bad Robot influenced our choice of soundtrack for the channel idents. When you listen to the Bad Robot titles towards the end they actually say ‘Bad Robot’

Background Image

The image we chose came from one of the photographs Aleks took during the filming for the Surfing video. I processed this image in Lightroom 4.3 first by darkening the image by reducing the exposure by 1 stop and then adding a vignette, which I adjusted to centre around the figures in silhouette facing out to sea. Switching to Premier Pro CS5 I imported the modified image set the time line to be 15 seconds long. Then using Video Transform I set the Scale to create a zoom out effect over 50% of the sequence time line, with the image centered on screen.

Title Font

We then set about researching the font to use for the titles, which seemed to take forever, trying lots of different fonts including film fonts for example ‘Blade Runner,’  ‘Goldeneye’ and ‘Aliens Vs Predator’ none seemed to fit. In the end the default fonts available in Premier’s Titling app had the prefect font ‘Myriad Pro condensed’, which turned out to be perfect for our needs. The only changes I made was to change colours and add a gradient so that the top of the titles were lighter than the bottom half.


This is where the ‘Bad Robot’ idents influence our design choice, having decided to announce the channel name I recorded Aleks announcing ‘Sports Edge’ into Audacity to which I added a slight change in both Pitch and Tempo before exporting as an Mp3 file.

Final editing in Premier Pro

I imported the voice track to which I then added a copyright free ambient sound. The final channel idents sequence was then exported as an mp4 file ready to be added to our video edits.

EMP – Video Idents – Branding


Branding – IdentsSports Edge

Why an ident? all TV channels have one it helps people to distinguish one channel from another but it also serves as a form of Branding. While researching idents I actually came across a website that lists the majority of both current and past channel idents used on the UK Networks – this can be found at this link Ident Gallery.

After a fairly intensive production meeting we agreed that we should create a Brand for our YouTube Channel and create a style for our videos. While Aleksandra would create the Brand and style for our Facebook Page I would work on the YouTube Channel. I created a selection of Idents for our videos, which would used for the opening credits for all the videos we would create from this point forward.

Ident Design 1

Ident Design 2

Ident Design 3

How did I make these identsae-idents

The image is a screen capture from the footage we took using the GoPro mounted on a surfboard. I then adjusted the image in Lightroom 4.3 to create a silhouette of the surfer. I then masked the surfer and adjusted the vibrancy saturation and clarity of the background to enhance the sky. The difference in colours between the images was created by using split toning and by adjusting the hues.

I then imported these images into After Effects for further manipulation and to add text, the final results were then rendered as H.264 codec video clips ready to be imported into Premiere Pro as title sequences.

I’ve added a temporary soundtrack to each but these will be unlinked and discarded ready to be replaced by the actual video soundtrack.

Channel idents updated

After another production meeting just a few days later we decided to design a totally new channel ident as non of the idents created seem to fit the concept. So after creating the ident below we abandoned this design for another which is described in the following Blog entry.

idents and branding 2

EMP (RESEARCH) – Marketing YouTube Channel

marketing youtube channel

Marketing in the Moment

Marketing YouTube Channel

When you search the internet there are any number of websites, Blogs and others sources all offering you their solution for getting your website or video to the top of the search listings. Many offer the secret to attracting huge numbers of visitors to either land on your site or watch your video. Most of these offer everything but deliver most probably nothing. The only way to get visitors to your website or to watch your video is to make sure you get the basics right first and then go on to develop a strategy to increase traffic.

What are the Basic’s of Marketing YouTube Channel?

  1. Keywords in the Video’s Titles
  2. Links to the Video – Blog about your video and link to it from as many websites as you can.
  3. Subscribers – get people to subscribe to your YouTube Channel
  4. Post links to your channel and individual videos in your Facebook timeline.
  5. Create a Facebook page for your channel

I Quote

We are a Now Society, especially when it comes to entertainment. This is one of the many reasons YouTube has become such a phenomenon. You can visit the Web site and be entertained for hours with videos on everything from concerts, comedy scenes, and some videos, to teenagers acting crazy, firework displays, and worldwide news.

What really has made YouTube popular is the fact that it is user generated content. Want to become an instant movie star? Grab a video camera, start shooting, push a button, upload your video, and forward it to your entire e-mail address book. If the content sticks, it may very well go viral. (Michael Tasner, 2010)

Tasner, M. (2010) Marketing in the Moment, New Jersey: FT Press


EMP (RESEARCH) – Canon Picture Styles and GoPro

canon picture styles

What are Canon Picture Styles?Canon Picture Styles

Looking through the menu for your Canon Camera (In Manual Mode is best) you’ll find the menu heading ‘Picture Style’.

Picture Styles set among other things the dynamic range for your pictures and videos. Some are obvious in what they do or what they are for, for example Portrait, Landscape and Monochrome. Then we can see there are 3 labelled User Def 1, User Def 2 and User Def  3 and these can be modified by the user. When I say modified you are able to upload Picture Styles using the EOS Utility Software that came with your camera. (NB: If you’ve upgraded your MAC to Mountain Lion this does not work install the upgraded utility software first) Refer to your camera manual for the process for installing new picture styles or this site has a good guide EOS Network.

Canon Picture Styles are useful for example when you want to create a look in your videos without having to colour grade in post production as it’s all done in the camera. This is really of benefit when you are in a hurry to upload your latest creation to YouTube or get it in front of a client in a rush. While editing in your camera is generally not advised sometimes it’s more important to get the video online as quickly as possible an example would be for a News article.

Technicolor Cinestyle

Using this picture style gives you a flat image but with a wide dynamic range this is most like shooting your video in RAW and is the most compatible between different Canon camera so if for example you had a 600D and a 60D the footage should be fairly close from both camera using this picture style.

Personally this is not my favourite option, it’s dynamic range maybe the best but there’s no warmth in the video it’s too flat. Also due to the dark image in the Liveview display it’s very hard to get good focussing, particularly for low light scenes.

Flaat_10 & Flaat_11 Picture Styles

I’m new to these picture styles but on first use I’m quite pleased by the vivid colours these produce although again not the best option for low light conditions.

Filming using the Flaat_10 Picture Style and the GoPro

I used this picture style for the first time on Monday 4th March 2013 for the filming of the RELAYS Training session at Winton College. The colours looked great but the footage itself was not the best and low light levels meant the footage was grainy if colourful.I’m looking forward to using these picture styles outside in good lighting as I’m sure this is where they will perform at their best.

We also fitted one of the trainees with the GoPro using the headstrap. Although it worked the footage again was not very usable as the sports being filmed required the participants to look down so we have lots of footage of the floor of the gym and a low flying ball. This is an ongoing issue with using the GoPro you never know what you are going to get until your upload the footage to the computer. Sometimes it’s just stunning but most of the time it’s unusable. Solutions – using the LCD back helps to setup the shot and fixing the GoPro to something that does not move around to much really helps.

EMP – Social Media, Gantt Project Planning (Research)

social media

Social Media – Facebook Group Pages and Events

Researching Social Media for Marketing

For this project we are planning to use the power of Social Media to organise and market the Sports Edge YouTube Channel. We’ve created a Group Page for sharing information and ideas, this way even when the team are not able to be together we are still able to communicate our ideas and planning through the Group Pages. We also created a Facebook Page so that we could market the project on Social Networks, this would be what Aleksandra would work on.

EMP Events
Using Facebook Events to plan and organise Filming on location

Gantt Charts and Project Planning

Gantter Chart for EMP Project
Using a Gantt Chart for project planning

I started this project by setting up a online Gantter Chart as I’d done for all my previous projects one of the benefits of using this Gantter Chart service is that it is free to use and you can share the project online by inviting users by email to join. But after a few weeks I abandoned this idea of using the Ganttner Chart as the main source of planning for our project as one after the other the prearranged filming sessions were cancelled on us.

I then thought that the best way going forward would be to keep this Gantter Chart to use as an outline of the project, noting the important deadlines and filming dates but also thought to replace this and use some form of Diary sharing as our main project planning resource.

After some research I thought about using Calendar on my Mac which automatically syncs between all my devices but not between different users I then remembered that Facebook provides a similar offering but using its Events management services.

The key benefit to using Facebook Events was that it allows me to share this information online to all users in our group and also with other users who would also need to know, which events we would be attending so that they could arrange or confirm arrangements were in place for us to film.

Social Media – Facebook Events for Project Planning

While conducting research on using Facebook to market the YouTube channel I realised we could use Facebook Events to organise the days that we are filming, add descriptions which include the equipment that we plan to use and of course by adding location details the events location including maps and directions are available to us on our mobile phones. Technically we will have all the information we will need to get to a venue and a full description of what is planned to our mobile phones. Extending on this idea further it should be possible to add specific information for example a shot list.

For the organisation of location filming this tool is significantly more successful at organising our project than a typical Ganttner project chart would be. Although the Gantt chart has its place it just does not have the all encompassing communications tools that Facebook Events has. By this I mean its ability to communicate with portable devices/mobile phones/tablets.

This is such a good idea that I cannot think of why we have not done this before for previous projects.

EMP – YouTube Channel Marketing

youtube channel

YouTube Channel – Marketing First StepsSports Edge

I’ve started researching marketing options for my YouTube Channel using social media and YouTubes own guidelines on marketing.

To get the videos ready for marketing I’ve made changes to each of the videos titles giving them less generic titles for example Surfing now becomes ‘Surfing – Free Your Fitness’ linking the subject with the project. I then used YouTube’s Annotation  to add a Subscribe button to each of the videos making it easier to an audience to subscribe to my channel just by clicking a button from within the video itself. The next step was to add an initial comment to each of the videos and at the same time link the videos together by adding a video response to each. The effect of doing this is to hopefully encourage viewers to subscribe, comment and to share video links.

YouTube Channel – Social Media marketing

I’ve created links from the YouTube Channel and my Facebook page so that any activity on the YouTube Channel is automatically posted to my Facebook Newsfeed and to my Facebook Pages. I’ve also created a link to my Twitter Account, now any tweets I post about the YouTube Channel are automatically added to the Facebook Newsfeed. I’ve also tweeted each of the videos urls and these have in turn been re-tweeted to 1000’s of followers, which will hopefully in turn re-tweet to their own followers.

I have now begun to search YouTube for similar videos to those we have produced with the aim of placing a video response comment on them. The idea behind this is people who have found the most popular videos on YouTube for example those on Surfing they in turn see my video response and click to view my video, which in turn increases the views on my YouTube Channel.

In order to keep interest in the YouTube Channel I plan to upload video clips regularly, which hopefully subscribers will also share with their audiences, both on YouTube and other Social Media Networks.

EMP – YouTube Channel

YouTube Channel

Surfing Bournemouth

Sports Edge – YouTube Channel

I’ve created a YouTube Channel for our EMP project user name ‘hotride1970’ and titled Sports Edge. This will host individual video’s for the sports that we intend to film. The channel will also host our completed videos for the project.

We also intend to use the channel to promote our videos and create interest in our channel through Social Networking, Subscriptions and Sharing.

Sports Edge

For this unit we plan to use the power of YouTube and Social Networking to promote out video content to a wide audience. The channel also serves to make access to our videos easier for our client to use in their presentations to Sports bodies and stakeholders in the Free You Fitness project.

Rather than just uploading the complete edited videos I also plan to upload selected video clips to be used as standalone videos based on individual sports, to include, Surfing, Boxing, Cycling, Judo and Volleyball plus as many others as we can in the time available.

The creation of the YouTube Channel will also serve as a form of timeline for our project work. By creating different versions of our videos through editing we should be able to determine through popularity which of the videos is the most successful. This in turn should guide us in the best way to create videos for the Sports audiences.

Subscribe to our YouTube Channel

Please subscribe to our channel to keep up to date with our videos as we upload them onto YouTube.

  • YouTube Channel



EMP – Slideshow Presentation – Storyboard Ideas

Slideshow Presentation

Idea Development and Storyboards for Extended Major Project

I started creating slideshows for the Sports Events we planned to film to use as Storyboards and as an outline guide to the sort of shots we were hoping to record.

Ian using the Canon 60D Camera Rig
Ian using the Canon 60D Camera Rig

However after a Tutorial this idea while not abandoned became less important after i was advised to be more adaptable and creative in the type of shots that I recorded. With this in mind I decided to make less use of my Tripod and try and capture as much of the Sports action as I could using the camera hand held and my very cheap camera rig £29.99 from Hong Kong.

EMP – Video Analysis

video analysis

Analysing videos that I like and the techniques used in their production

For this project I’m interested in learning what makes these videos successful and how I can apply some of the techniques and styles in the making of the videos for my project. Although I’m essentially producing sport related videos for a specific purpose I’m not necessarily only interested in sports videos. The ones I have chosen to analyse are a mixture of sport and product advertisement videos but the styles are comparable and I would be interested in using some of the techniques used in these examples in my own videos.

Your Garmin Adventure

Garmin AdventuresVideo Analysis – Your Garmin Adventure

Let’s start with what I like about this video.

Basically its the quality of the camera work that I like. The editing is the typical rapid cuts between sports the linking between does not really work in the end it appears its the GPS device which is the link rather than the sport. Great for promoting the product but not great video editing.

What I can take from this video is the quality and the camera angles, the close ups in particular. There’s obviously a mix of camera technology being used here but it all seems to work and so I’m hoping I can do the same by mixing footage taken from the GoPro with the footage from the DSLR’s.

Guinness Horse Surfer

Video Analysis – Guinness Horse SurferGuinness Horse Surfer

What do I like about this video

Once again it’s the look I like, Black & White with the moody close ups. The narration works well in fact without this the video does not really work even though the narration itself relates to neither the product or the video apart for the tenuous link of the sea Captain Ahab ‘Moby Dick’. There’s the link between Black and White, the surf and the product Guinness – Black with the white top.

Some of the elements I plan to use – The desaturation and the close ups in particular.  Not everyone likes the arty Black & White so I’ll have to make at least two versions of each edit. One in Colour and the other in Black & White.

Nike  – Just Do It

Video Analysis – Nike Just Do ItNike Just Do It

This is what I expected to see, rapid editing of lots of sporting action. It’s mainly selling the lifestyle – buy a NIke product and you too can be like these actions sports people.

What I can take from this example is the rapid editing. The video itself I do not think is that well shot from a quality point of view and sometimes the editing links between sports do not work.

EMP – Canon 60D Camera Rig

Canon 60D Camera Rig

The camera rig itself is a very popular basic camera rig known as the spider camera rig. It’s available from a number of online shopping sites in a range of prices from £29.99 to £75, I paid £29.99 on Ebay, delivered free from a company in China. At the same time I bought a couple of screw thread adaptors which serve to change the female 1/4 inch screw threads to male. basically they are 1/4 inch screws with a centrally located nut, simple but effective and very useful for attaching accessories.

Ian using the Canon 60D Camera Rig
Ian using the Canon 60D Camera Rig

Side view of the Canon 60D Camera Rig as you can see I’m using the screen flipped out sidewise from the camera body and fitted this with a Viewfinder Magnifier which is 3x magnification which roughly translates into viewing the scene using a 9″ display.


Front view of the Canon 60D Camera Rig. The camera is fitted with the 18mm – 55mm kit lens but I’ve added a cheap Wide Angle filter screw attached lens to the front which effectively opens out my angle to 11mm.

Canon 60D Camera Rig

Note the Cable Release on the right hand grip. This controls the Auto Focus and start and stop recording when used in conjunction with Magic Lantern and operates the focus when the button is half depressed and starts recording on release, push again to stop recording. It also functions as a shutter release for taking stills when the button is fully depressed. Without Magic Lantern software it will only control the shutter for taking still pictures. The only other way I know to get remote video control this way without using Magic Lantern is to use the Canon infra red remote release and modify/channel the signals direction to reflect onto the front of the camera and the infra red sensor using a length of fibre optic cable.

How does it work?

I’ve used the setup a few times now and videos I’ve taken using it shoulder mounted are stable. The rig has also proven to be very useful when taking low level shots just by putting it on the ground and adjusting the rear leg to control the cameras angle. In fact the rig has opened up a number of creative possibilities.

What next?

Focusing, always a problem when using a DSLR could be improved by adding a follow focus, which could be operated by reaching up with a finger from the left grip, alternatively they do make follow focuses with a cable control which could be mounted actually on the hand grip. There is already the benefit of being able to control the distance of the camera from the subject and therefore focus just by walking towards or away from the subject to maintain focus.

Extended Major Project – Research Studio Lighting

studio lighting

Studio Lighting for the Infinite White Backdrop

My recent experience of a studio photo-shoot exclusively used flash lighting equipment, which while perfect for photographic use would not work for video. I like the idea of the infinite white backdrop, which in post production will let me move the subject around an infinite white scene, which appeals as I could make a tiny space appear vast just by using scale in Premier or After Effects. The other benefit would be the ability to have multiple models on screen at the same time, just by adding them in as a new layer to this infinite white backdrop.Model Shoot Infinite White BackdropModel Shoot Infinite White Backdrop

This is an extremely easy effect to create you basically overexpose the white backdrop paper by concentrating as much light as possible, making sure that there are no shadows visible. Experience tells me that if I expose the backdrop for an aperture of F11/F16 and light the model for an aperture of F8 I should achieve this effect. (Note make sure I use a Lightmeter to confirm this).

Ideally I’d like to use a photography studio for this project. I’d have to check that the lighting in the studio would be able to achieve this effect using just the modelling lights rather than the flash, but I suspect I will have to book out additional lighting equipment in order to get the almost daylight lighting levels in the studio.

Most of this is described in this video I found on YouTube

Infinite White Backdrop

EMP Research – Idea development 2 – Fashion Shoot

Fashion Shoot

Building upon the Specialist Project

I felt the Specialist Project was both successful and at the same time enjoyable to produce. It was also always going to be a springboard for a similar but expanded project for the Extended Major Project. I’ve still to identify the subject for a documentary but I’m keen to work with another course on a collaboration to produce a video for this project, which at the same time could also be of interest to the course that I make the subject of my documentary.

Fashion Shoot - copyright Ian F. Hunt

This time around I would want to expand upon the basic idea of producing a documentary by including a new element. I’d be very interested in including my interest in Photography. My first ideas on this would be to include a photo shoot in the documentary, for example a fashion or costume show. This would supply me with the opportunity to work in at least 2 locations, the design/production location and a fashion shoot in a photographic studio or a fashion show location. This adds production value to the final video, the audience gets to see the same people but in 2 very different environments.

Extended Major Project – Action Plan

The first job is to contact people/departments that I think would make an interesting documentary and of course interesting/enjoyable for me to work on. My previous research on documentary in particular one quotation from my key reference source resonates in my mind, Lindenmouth. Kevin J (p14) says…It’s a good idea to pick a topic that you are familiar with or have a keen interest in, but it must also be a subject that you have access to and can tackle with your resources…

For this idea I can tick two important boxes

  1. It’s something I’m interested in.
  2. It’s a subject I have access to.

This is more than can be said for my first idea the Camden documentary where I have the interest but realistically I do not really have the access without some financial investment. For example I would have to find somewhere to stay in Central London for at least a week and there would be travel costs, which on recent experience are considerable.

Research – Studio Photography Slideshow

I put together this short slideshow from the photographs I’d taken in a recent studio and location shoot. They were taken in both natural and flash lighting conditions. For the actual project the plan at this stage is to shoot all of the video and photographic stills using interior locations, ideally a photographic studio, but I may look again at this if another location has something to offer to the production value.

Slideshow created in Adobe Lightroom 4 from DNG photographs.

Research – Costume Fashion Shoot Example



Lindenmuth. Kevin J. (2010) the documentary moviemaking course: London: A&C Black Publishers.