EMP – Project Evaluation

project evaluation


Having previously worked with the voluntary organisation RELAYS (Regional Educational Legacy in Arts and Youth Sport) we were asked to work with them to film and produce a series of short videos recording the Sport activities organised for the ‘Free Your Fitness’ project.

Sports Edge Video Productions

‘Free You Fitness’ project is a Lottery funded project to enable Bournemouth University and Arts University Bournemouth students to get involved in a Sport. The videos would be used by sportBU for presentations to Sport England and would also be used by BU Sports Management students in their final year projects.

Objectives and Approach.

I worked in a team with Aleksandra Leontyeva for this module, with each of us working  in clearly defined roles, although these could and have been interchangeable as required, but in the main my personal key responsibilities have been first the capture of the visuals and then the editing and post production.

In addition to my key responsibilities I have also been involved in the marketing of our work on the Internet. One of my ideas was to create a separate website dedicated to showcase the videos we have produced to help promote our YouTube Channel and in particular with the aim of improving our listing position in the Google search results.

Marketing in the MomentWebsite Links to our videos – help promote and improve our listing positions in Google search results and therefore increase traffic to our videos and increasing the views.

This project can be broken down into three parts.

  • Part one was to work with an external client, in this case SportBU to produce videos from the Sports Activities organised for the “Free Your Fitness” project for their presentation to Sport England and the project stakeholders.
  • Part Two was the creation of a YouTube Channel for the submission of our work for this unit and to showcase our work to the general public.
  • Part Three involved the marketing of the videos and the YouTube Channel using Social Networks including Facebook and Twitter.

Pre-production, organisation and planning

After three years at University, Aleksandra and myself have acquired excellent film making skills, the experience we have gained from working on many Film projects mean that we are very well organised as a team. We quickly created a detailed plan for each of the sport activities we intended to film, allocated time for editing and methods for delivering the content to the client. Including saving to memory sticks and uploading to the YouTube Channel, which we created specifically for this project and titled Sports Edge Video Productions.


We set ourselves three key deadlines:-

  1. The first was to deliver a range of sports videos for a group of Sports Management Bournemouth University students to use in their final projects by the end of February but this was rescheduled by the students to March.
  2. The second deadline was to deliver video content suitable for sportBU to use for the Sport England presentation scheduled for Friday 19th April 2013.
  3. The final deadline was for our personal hand in and critique for May 2nd 2013, which would include the content created for the YouTube Channel and of the marketing of the channel/videos using Social Networks.

I’ve created individual Blog entries for each of the filming sessions and what we did for each sport in order to film and decide on editing choices, but in general we split the filming duties.

Bournemouth Velodrome 1Filming Sports Creatively – ‘You need to get the camera low and follow the action’

For example I tended to concentrate on capturing the sports action and look for opportunities to use new camera angles including the use of the GoPro to create an alternative perspective POV. Aleksandra complimented this by filming close ups and the social aspect of the sport. However we swapped roles as necessary to make sure that we captured as much footage as we could. One of the key points we learned when filming live sports is that you have to be in the right place at the right time to get the shot and there’s little opportunity to re-shoot.

Pre-production – Time Management and Project Management

For time management in particular we made use of Social Networks by creating Facebook Events for each of the filming sessions, which reminded us when we were online what, where and when we had to be to film.

EMP EventsTime Management – ‘It’s about being organised, having a plan and sticking to it’ using Facebooks Events service was the perfect solution for organising/planning filming sessions at multiple venues over a period of weeks/months.

I started off by using an online Gantter Chart for project planning, which can be shared with other team members as I’ve used for my previous projects and then added Facebook Events, which turned out to be much more successful for planning the Filming sessions and organising as I’ve already mentioned what we needed to do, at what location and when. I’ve posted a dedicated Blog entry for this which can be found click here.

Athletics Track - On Your MarksBetween filming sessions we allocated editing time immediately after each event so that we would have videos completed at each stage of the project, which could then be presented to the client who we arranged to meet with on several occasions during the project. At  these meetings we also agreed any changes in the order of the events, the dates/times and at the same time the client may have asked us for something specific to be included in our videos. This for example could have included getting video of the organising staff or photographs/screengrabs for presentations.

Links to individual Blog postings for each sport

Pre-production Planning – Storyboards and Shot Lists

In the early stages of this project I started off creating detailed storyboards (Slide shows for an example click here) and shots lists in the usual manner as for any previous short film project, an example of which was the detailed shot list and outline I created for the Boxing session, which can be found in this Blog post click here.

Boxing Shot ListFor filming Sports we had to be more adaptable have an open mind rather than work to detailed shot lists and storyboards

Following a tutorial with Liam I was advised to instead film the sports without a preconceived plan or detailed shot shot and be more spontaneous and adaptable to events as they unfolded. The idea behind this was that as I have on many previous projects carry out intensive planning and I tend to like to control all aspects of a production and in live sports this is just not possible. With this in mind for the majority of sports activities we filmed there was a basic outline of what we were looking for, an idea of the type of shots we wanted for example I wanted shots of the surfers taken into the Sun, so I made sure that I got those but other than these generalities I kept an open mind and just recorded as much footage as possible with as much variation in shots as possible.

Post Production

I created several edits for each of the sports activities that we filmed giving each of them a unique quality. For some I focused on the visual qualities, the narrative or for some it was the soundtrack that was important to the final edit. In all, between us we created 35 videos for sports including:- Surfing, Volleyball, Track Cycling, Golf, Athletics and Judo.

Athletics Track Coaching SessionIn all, between us we created 35 videos for sports including:- Surfing, Volleyball, Track Cycling, Golf, Athletics and Judo

Some of the experimentation was created in Camera, by this I mean I selected a picture style (see this Blog post for  details click here) or a method of moving the camera that was new to me.  I experimented with Lens Whacking a method where the lens is removed from the camera mount and by changing the angle/focal plane you can change/introduce exposure changes while at the same time moving the focus point. I also tried several new camera angles and shot the majority of the footage handheld intentionally using a camera rig, details of which can be found in this dedicated Blog post click here.

I also used several post production techniques to simulate camera movements which could not be created at the time of filming, for example using scaling to simulate a zoom in or out, or to key in a tracking movement in Premiere Pro to simulate the use of a camera slide/dolly movement. I would combine several video transformations to stablelise an image or to follow or centralise the movement of the action on screen. A good example of this is tracking the cyclists as they cycled around the Velodrome, even though I tried my best to follow the movement as steadily as possible using the camera handheld it was still very difficult to keep the cyclist central in the frame. Screen Grab of Premier Pro

I solved this issue in post production by keying in horizontal and vertical points to help centralise the cyclist in the centre of the screen. In most cases I limited my modifications in post production to those that enhance the quality of or the movement of the image rather than to add special effects just for the sake of adding them, but they do have their place and I’m happy to have made use of them when required. Certainly my knowledge and skills with Premiere Pro and After Effects have grown even in the last few months working on this project working on the editing of over 30 videos for the YouTube Channel.

GolfCreativity in Post Production – ‘Using Video Transformations and Colour Grading to add interest’ – changing the duration of the video clips – speeding them up or slowing them down.

My video edits are colour graded or use an effect to add interest to the visuals, one example would be the Girls Cycling Event (for Blog post click here) where I layered videos changing opacity and blending modes to create the visual effects. I also used After Effects to colour tone and create a Triptych effect, which can be seen in the video below.

I also made the decision to create Movie style Trailers using iMovies, I’ve not used this editing program much over the last 3 years but I decided to make use of it in this project to create these short trailers. The reason behind this was introduce a different style to some of the edits, it’s very quick to use and the results can be very effective when for example you want to make an impact from just a few video clips. The feedback on these edits was mixed but generally most people liked them. In fact one of my recent iMovie trailers is getting a hit rate of 2 to 1 compared to any other edit.

Music and Soundtrack

I’ve used music that is Royalty Free or Creative Commons adding artist information in the end credits when required. This means that the videos can be monetised on YouTube without any limitations. The soundtrack for the Golf edit is particularly interesting as I created this from the sounds made as the golf club hits the ball, changing the pitch by changing the video speed and editing clips together to create a soundtrack. See my separate Blog for more details on this click here.

Effects & Post Production Examples

Cycling – Narrative Example

I created this video to show the build up to the start of a cycle race, beginning with showing the details of the cycles, the riders and the coach’s last minute talk to the riders. Then it’s the race itself, three riders racing around the track, one drops out after a few laps leaving just two to battle to the end. Then finally just the one rider crossing the finish line. This is really a difficult story to tell when there are only three riders on the day but I think it works well.

Magazine-00039thBeing Creative – ‘Is creating a video about a Cycle Race with only 3 cyclists’

Cycling Triptych – Editing Technique

This video I think personally works well however I would like to make another version of this at some point which does not use the current visuals in the left panel. Possibly replacing them with some new footage of a group of cyclists chasing a leading cyclist. But the numbers were not available on the day of filming so I will have to go back and shoot some more footage in the Summer. My research and ideas behind this video can be found in this Blog entry click here.

Surfing – Narrative Example

I created this video to show the build up, the emotions and anticipation of the students as they exercise and are taught the guidelines before carrying their boards to the edge of the sea for many what would be their first time Surfing. I ended the video at the surfs edge as this ties in nicely with the opening ident sequence, which if you notice is virtually identical as this was scene from where the photograph was taken that we used to create the ident.

I also wanted to include some of the visual styles that I had identified in my research for this project in this surfing video, which in some ways had also influenced some of my camera work, which again came from my research for this unit click here for details. My research included the Guinness Advert ‘Horse Surfer’. In this video you will notice some of the similarities, the use of monochrome and music choice. I did think about adding a narration but in the end I felt the video worked on it’s own with just the music soundtrack.

The feedback on this video has been very positive.

Guinness Horse SurferBeing creative can mean looking back as well as forward for inspiration

Video Idents

We decided that as we were creating a YouTube Channel that we would design our own ident and use this for the opening for all newly created video edits. I created a selection of idents in After Effects using screengrabs from the Surfing Videos. Some were over elaborate in their design and in the end the final version was almost the simplest that I had designed. It was based on a photograph, which I modified in Photoshop first to create a silhouette effect and some colour tone changes and then processed again in Lightroom 4.3, which I have described in detail in this dedicated Blog post, which includes the research we carried out before picking this final design click here. Additional research on ident design and my preceding designs can be found in this Blog post click here.

Sports Edge Video ProductionsIdents – Creating a Logo/Identity for your video and services – ‘Branding’

Cycling-1-19Aleksandra agreed to concentrate more on the Branding and Marketing side of our project and so in many cases I deferred to what she said would work for the best for our project while I concentrated on the physical design, which as I mentioned was created using a range of applications including Photoshop, Lightroom and After Effects.

Creating the YouTube Channel

Sports edge Video Productions YouTube ChannelWe decided early on in this project to create a YouTube Channel to which we could both upload our videos and that also had the benefit of providing the client/clients a single online resource for their projects and presentations. For example one of the clients planned to embed the YouTube video links into a Powerpoint presentation and having them all in one place made it much more easier for them to achieve this. Creating a YouTube Channel is very easy all you need to do is open an account with a valid email account. However more recently the channel setup has been changed to allow for customisation, which includes header images, colour choices/backgrounds and some layout design controls.

Cycling-1-22The range and diversity of the video edits we’ve created should appeal to both the Sportsman and to those just wanting to be entertained

I’ve made changes to our channel over time in particular to include playlists. The idea behind playlists is that you can set them up to automatically play each video automatically in sequence. This has the benefit of increasing video views for chances are if a viewer likes the first video they see they may carry on viewing the next video in sequence adding to the view counts for all videos in the playlist. I also went back through our videos to add annotations, adding links to Subscribe embedded at the end of the videos.

I also created a YouTube Channel widget which allows you to embed the channel and play videos directly within the widget, I’ve added this to all the pages on this Blog in anticipation that this will also increase views for out videos. I’ve gone into more detail on this in a dedicated Blog entry click here.

  • YouTube Channel

Another benefit to using a YouTube Channel is that this provides the client and audience an easy way to view and share the video footage we have created. The other option we had was to produce the content for delivery on DVD but this had its own problems as the client was not certain that all venues had access to DVD players. Fortunately the majority of the venues were expected to Internet access and those that did not had computer facilities (Laptop) that could support playback of the videos from a USB memory stick. With this in mind we also copied our videos onto a memory stick as a back up to the YouTube Channel and supplied this to the client for their presentations.

Website – MarketingSport Edge Video Web Landing Page

My responsibilities initially was for video creation rather than marketing and promotion but I decided in the latter stages of the project that a website would be a useful addition to our marketing processes. So I decided to create a website to showcase some of our videos and create links back to our Facebook Pages and YouTube Channel. As I am the most skilled at website design this job fell to me and so I created this website using a customised WordPress installation on my personal server. The website has no pages just Blog postings and it makes use of SEO scripts to generate web traffic through the use of keywords, which makes it easier for Google search robots to find and index our videos.

The website can be viewed here Sports Edge Video click here

Ethical, Social & Cultural IssuesCycling-1-27

As we were generally filming students who had been asked and had given us permission to film many of the potential issues for example how we portrayed people on screen were resolved at the beginning of the project. That is not say that we did not also take into consideration how people would be portrayed in our videos for example we would not use the footage produced to embarrass or denigrate those people on screen.

We did however cancel the filming of the Boxing when we learned that minors would be present as would youths who were participating as part of a rehabilitation program. Although permission could be granted to film these groups we felt that it would not add to the project and may cause future issues. For example minors filmed boxing and uploaded onto YouTube could have created major issues based on the public interpretation of what they were viewing and indeed for some moral issues may have raised.

Athletics Track depth of fieldOur videos help to promote the idea of sports for all by portraying sports and their participants positively.

Both genders were equally represented in our work, the Sports Activities were open to all participants regardless of gender, age and race and our work clearly shows this aspect. In fact our work helps to promote the idea of sports for all.

Final Thoughts and Project Evaluation at the Projects Conclusion

After a stumbling start to this unit with several filming/sports sessions cancelled for a number of sporting events, usually at the last minute mainly due to poor weather and also by low participant numbers, we soon got back on track, following the pre-production project planning and filming everything that we wanted to film. However with a caveat in that, it was a little bit unexpected and certainly when considering the subject, Sports activities at this level is basically just not that exciting.

Cycling-1-5Being Creative – Filming first time Sports participants is just not that exciting so we looked for the underlying narrative or created a unique selling point in our videos in post production.

I’m certain that if we were filming sport professionals or even experienced amateurs the action on screen would have been so much more interesting. But the team worked around this as much as we could, by making low participant numbers, low speeds and low activity levels appear interesting if not exciting on screen through our creativity.

Free Your Fitness project – enabling Bournemouth Students to participate in Sports

It has been a positive learning process I personally have a better feel for filming live action sequences in general and a clearer idea of what now makes for good Sports footage. I’ve also used the Sports footage to convey different meanings, one example would be one of the JUDO videos, which feels more like a dance video than a Sports video.

I’m generally happy with what we’ve produced for this project. The client was pleased with the videos that we produced and has passed back to us their positive feedback having used the videos in their presentations and a successful meeting with Sport England. We have gone onto to produce more video edits for the client to use in their ongoing presentations to future stakeholders in the project, which continues into 2014.

In the final weeks of the project created a series of videos for entertainment purposes with the idea that it may attract viewers not specifically interested in Sports genre videos. I suspect we were our most creative while making these videos and the client agreed, for example asking me to put back into early videos the trips and the falls.

What would I do differently? I think in the circumstances we did a reasonably good and professional job given the limitations, but when I do this type of filming again I’d prefer to start work in the Summer months, when participant numbers would be higher. I’d also aim for a higher level of ability in the participants, who were more skilled at their sport and therefore performing at a higher level.

I’ve written a dedicated Blog entry, which is a summary of what we hoped to have achieved for our Learning Outcomes, which can be found here click here

EMP – Project Checklist and Summary

project checklist

Learning Outcomes:Cycling-1-26

On completion of this unit you will be able to:

LO1 Demonstrate the ability to rigorously apply specialist knowledge, understanding and creativity in the production of your extended major project.


  1. Used my specialist knowledge of filming using a DSLR and GoPro to film sequences for each of the Sport activities we were asked to record for SportBU. Each video was edited in Premier Pro CS5 and CS6, making use of After Effects where appropriate in particular when creating the Idents for the YouTube Channel.
  2. Created a YouTube Channel specifically for this project.
  3. Investigated Branding and  initiated a Marketing plan for the YouTube Channel through Social Media with the aim of attracting subscribers and increasing the views numbers for the videos.

LO2 Demonstrate the ability to manage the complexity of practice demanded by the extended major project by managing your time and work efficiently.


  1. Each Sport/Filming session was entered as a Facebook Event and distributed to all group members, information included equipment lists and location.contact details, acting as an updated version of a call sheet.
  2. The overall project details and deadlines were entered into an online Gantt Project Planner and shared with the team.
  3. After each event time was allocated for editing/post production in order that a completed video was available in just a few short days after filming.
  4. We delivered the completed videos to the Sports Management students by the dues date and met the deadline for the sportBU presentation to Sport England.

LO3 Demonstrate ability in the coherent use of various representation techniques, documentation and presentations to specialist and non-specialist audiences.


  1. Our videos were in the main was targeting an audience of Sports Professionals and their requirements were met by our earlier video presentations which we delivered through our YouTube Channel and also copied onto USB memory for insertion into presentations.
  2. We also linked to our videos from within their private Facebook Group ‘Free Your Fitness’ Filming & Consultancy’ which allowed them to distribute this information to the Groups members.
  3. In the latter parts of the project we widened our audience by experiemtning with different themes to create interest through entertainment with the aim of reaching a non specialist audience for our videos. We delivered this through our YouTube Channel, picking titles and genre which would appeal to a wider audience.

LO4 Demonstrate your awareness of the ethical, social and cultural issues appropriate to the concept of a responsible professional practitioner, whether working independently or as part of a team


  1. One of the biggest issues was resolved at the outset by getting full permissions in place so that we could effectively control the video content and distribute as required.
  2. We were careful not to use any copyrighted material including soundtracks/music in our videos.
  3. We made sure that everyone who appeared in our videos was treated with respect and fairly.
  4. We actively refrained from filming the planned Boxing sessions when we were made aware that minors would be present and people involved in a rehabilitation program.

Project Checklist

  1. All Sports Sessions filmed as required by the client
  2. Videos edited and uploaded to our YouTube Channel
  3. Videos copied to memory stick for client use
  4. Blog entries updated
  5. Project Evaluation posted to Blog


EMP – Film Credits (Research)

Professional Development Questionnaire

film credits

How to organise your Film Titles/Credits

We were having problems deciding the best practice for adding titles and credits to our films. Some of our films were of very short duration and so adding extensive credits did not make sense. Therefore in the final edits and for most cases we decided not to add any credits in the actual videos but to just add them into the more information section in YouTube. However I did find this while researching for guidelines on how to structure opening and end credits for short films – it’s from a forum so its un-attributed but my personal thankyou to the guys that contributed to this and that posted this up.


The rules and guides for opening and end credits for film:-

I thought I’d post this guide for how credits are conventionally structured. A great way to put a professional polish on your film is to do as the pros do. And so…


The order of credits is determined by guild rules — SAG, the DGA, WGA and other unions. the list that follows is for opening credits.

The order in which credits are billed generally follows their importance to the film, just not linearly. First is usually the motion picture company, followed by the producer, then the ‘a film by’ credit. Then we see the Title followed by the cast. from there we reverse gears on the whole “order of importance” guideline and work backwards to the director…

a NAME LASTNAME production
Lead Cast
Supporting Cast
Casting Director
Music Composer
Costume Designer
Associate Producers
Production Designer
Director of Photography
Executive Producer

if the writer and director are the same person, or the director was also a producer, hold his earlier credit and pair it with the more prestigious one (in this case “director”). so you would place “Written and Directed by” or “Produced and Directed by” or “Edited and Directed by” where the Director’s credit goes. if your Dp was also your editor, you’d have “Editor and Director of Photography…” falling in the position where the DP credit goes. etcetera.


Closing credits do not have any hard and fast rules that dictate how they need to be ordered. But there are conventions that have been established. If you intend to have no opening credits (something George Lucas left the DGA over) you basically put the Director, Writer and Producer credits first, then go down the line for the closing credits:

Executive Producer
Lead Cast
Supporting Cast
Director of Photography
Production Designer
Associate Producers
Costume Designer
Music Composer
Casting Director

***if you credited the above in the opening, closing credits begin here ***

Unit Production Manager
First Assistant Director
Second Assistant Director
Full Cast / Character List
Stunt Dept
Production Departments (Grip, Electric, Camera, Sound, Wardrobe, etc)
Post-Production Departments (Assistant Editors, Visual Effects, Colorist, etc)
Song Credits
Title Designer
Special Thanks
Camera, Lenses and Equipment Makers
Location of Final Sound Mix (“Recorded at…”)
Copyright ©

special consideration is given for “name” actors, often they are credited just before the title comes up. and again, you have a lot of wiggle room with closing credits. some films credit the entire cast first, before the director. you have options here.


Here is a standard motion picture disclaimer…

“PERSON’S NAME OR PRODUCTION COMPANY” is the author of this motion picture for the purpose of copyrght and other laws.

This motion picture is protected pursuant to the provisions of the laws of the United States of America and other countries. Any unauthorized duplication, distribution and/or exhibition of this motion picture may result in civil liability and criminal prosecution.

Characters and incidents portrayed and the names herein are fictitious, and any similarity to the name, character or history of any person is entirely coincidental and unintentional.

No animals were harmed in the making of this film.


if you have an Animated Production Company Logo, place that at the very beginning, before your credits. it’s the first thing we see. some studios/production companies will tag the logo on at the very end too.


Now, it’s important to note that on a short film, many of the roles you see above were handled by one person. I’ve been to a few film festivals and there is nothing more likely to induce a collective groan, and lose a few fans in the process, than a tedious string of credits on a five minute film… especially if the same names keep popping up. and I’ll tell you why. at festivals, shorts are programmed in blocks of 90 to 120 minutes. no one in the audience cares who did what. so waiting through two minutes of white test scrolling against black is pretty miserable for everyone. it also does a disservice to your fellow filmmaker. shorts blocks thrive on momentum. I’ve seen people leave the theater because of long credits. in particular, I sat through a 22 minute film followed by 6 minutes of very detailed credits. HALF the theater left before my film screened. half !!!

The best advice I can give here is that if you were the writer, director, producer, cinematographer and editor… just go with the most important titles (in this case… “written and directed by…”, dropping any credit for your editing or cinematography. Or maybe “a film by…” is enough. Didn’t have a casting director and held scheduled the auditions yourself? skip it. And even if you had a crew of 20-30 people, move through those credits as quickly as possible. When you are watching a short film, a minute worth of credits feels like an eternity.

EMP – Social Media, Gantt Project Planning (Research)

social media

Social Media – Facebook Group Pages and Events

Researching Social Media for Marketing

For this project we are planning to use the power of Social Media to organise and market the Sports Edge YouTube Channel. We’ve created a Group Page for sharing information and ideas, this way even when the team are not able to be together we are still able to communicate our ideas and planning through the Group Pages. We also created a Facebook Page so that we could market the project on Social Networks, this would be what Aleksandra would work on.

EMP Events
Using Facebook Events to plan and organise Filming on location

Gantt Charts and Project Planning

Gantter Chart for EMP Project
Using a Gantt Chart for project planning

I started this project by setting up a online Gantter Chart as I’d done for all my previous projects one of the benefits of using this Gantter Chart service is that it is free to use and you can share the project online by inviting users by email to join. But after a few weeks I abandoned this idea of using the Ganttner Chart as the main source of planning for our project as one after the other the prearranged filming sessions were cancelled on us.

I then thought that the best way going forward would be to keep this Gantter Chart to use as an outline of the project, noting the important deadlines and filming dates but also thought to replace this and use some form of Diary sharing as our main project planning resource.

After some research I thought about using Calendar on my Mac which automatically syncs between all my devices but not between different users I then remembered that Facebook provides a similar offering but using its Events management services.

The key benefit to using Facebook Events was that it allows me to share this information online to all users in our group and also with other users who would also need to know, which events we would be attending so that they could arrange or confirm arrangements were in place for us to film.

Social Media – Facebook Events for Project Planning

While conducting research on using Facebook to market the YouTube channel I realised we could use Facebook Events to organise the days that we are filming, add descriptions which include the equipment that we plan to use and of course by adding location details the events location including maps and directions are available to us on our mobile phones. Technically we will have all the information we will need to get to a venue and a full description of what is planned to our mobile phones. Extending on this idea further it should be possible to add specific information for example a shot list.

For the organisation of location filming this tool is significantly more successful at organising our project than a typical Ganttner project chart would be. Although the Gantt chart has its place it just does not have the all encompassing communications tools that Facebook Events has. By this I mean its ability to communicate with portable devices/mobile phones/tablets.

This is such a good idea that I cannot think of why we have not done this before for previous projects.

EMP – YouTube Channel Marketing

youtube channel

YouTube Channel – Marketing First StepsSports Edge

I’ve started researching marketing options for my YouTube Channel using social media and YouTubes own guidelines on marketing.

To get the videos ready for marketing I’ve made changes to each of the videos titles giving them less generic titles for example Surfing now becomes ‘Surfing – Free Your Fitness’ linking the subject with the project. I then used YouTube’s Annotation  to add a Subscribe button to each of the videos making it easier to an audience to subscribe to my channel just by clicking a button from within the video itself. The next step was to add an initial comment to each of the videos and at the same time link the videos together by adding a video response to each. The effect of doing this is to hopefully encourage viewers to subscribe, comment and to share video links.

YouTube Channel – Social Media marketing

I’ve created links from the YouTube Channel and my Facebook page so that any activity on the YouTube Channel is automatically posted to my Facebook Newsfeed and to my Facebook Pages. I’ve also created a link to my Twitter Account, now any tweets I post about the YouTube Channel are automatically added to the Facebook Newsfeed. I’ve also tweeted each of the videos urls and these have in turn been re-tweeted to 1000’s of followers, which will hopefully in turn re-tweet to their own followers.

I have now begun to search YouTube for similar videos to those we have produced with the aim of placing a video response comment on them. The idea behind this is people who have found the most popular videos on YouTube for example those on Surfing they in turn see my video response and click to view my video, which in turn increases the views on my YouTube Channel.

In order to keep interest in the YouTube Channel I plan to upload video clips regularly, which hopefully subscribers will also share with their audiences, both on YouTube and other Social Media Networks.

EMP – Filming “GoPro Surf”

GoPro surf

GoPro SurfGoPro Surf

In planning for the filming of the Surfing I decided to use the GoPro mounted on the front of a surfboard with the idea of capturing footage of a surfer paddling out to see with the sun setting behind, which as you can see in the video above is exactly what I got.

I used the wifi back so that I could position the GoPro correctly by previewing the video using the GoPro App – unfortunately on the day the wifi back failed to connect to the iPhone. SO it was down to making an educated guess in the positioning and angle of the GoPro to get the best shots.

In preparation for the filming I made a number of decisions one of the most important not to lose the GoPro in the sea. To solve this I made a short lanyard from an events wristband and some 30lb fishing line attached to the suction mount. Now even if the suction mount failed the camera would remain attached to the surfers wrist.

Post Production – Editing

I edited the footage in Premier Pro CS5, limiting my changes to the footage to reducing the brightness, increasing the contrast and a small amount of colour grading. I did this by increasing saturation and changing the hue slightly bringing out the reds and oranges to get that sunset look for the sky and the silhouette of the surfer against the sun more pronounced.

I kept the pace of the edit relatively slow in fact I only made 3 cuts in the whole sequence and added an atmospheric music soundtrack.

Sports Edge Channel

I’ve added the short video clip as a stand alone video on the Sports Edge YouTube Channel I setup for this project, which will host the Sports Videos we create for this project and for our client ‘Free Your Fitness’ project in collaboration with SportBU.


EMP – YouTube Channel

YouTube Channel

Surfing Bournemouth

Sports Edge – YouTube Channel

I’ve created a YouTube Channel for our EMP project user name ‘hotride1970’ and titled Sports Edge. This will host individual video’s for the sports that we intend to film. The channel will also host our completed videos for the project.

We also intend to use the channel to promote our videos and create interest in our channel through Social Networking, Subscriptions and Sharing.

Sports Edge

For this unit we plan to use the power of YouTube and Social Networking to promote out video content to a wide audience. The channel also serves to make access to our videos easier for our client to use in their presentations to Sports bodies and stakeholders in the Free You Fitness project.

Rather than just uploading the complete edited videos I also plan to upload selected video clips to be used as standalone videos based on individual sports, to include, Surfing, Boxing, Cycling, Judo and Volleyball plus as many others as we can in the time available.

The creation of the YouTube Channel will also serve as a form of timeline for our project work. By creating different versions of our videos through editing we should be able to determine through popularity which of the videos is the most successful. This in turn should guide us in the best way to create videos for the Sports audiences.

Subscribe to our YouTube Channel

Please subscribe to our channel to keep up to date with our videos as we upload them onto YouTube.

  • YouTube Channel



EMP – Boxing Videos Shot List

boxing videos

Boxing Videos Shot List Boxing

Note: The shots listed are to be used as a general guide only, not a complete shot list that must be adhered to exactly. What I want to achieve is a good range of shots allowing for spontaneity, experimentation and creativity.

A shot list guideline for the Boxing Videos

  1. Wide Shot of the Boxing Ring – 1st without and then with Boxers in the ring.
  2. Wide Shot of the Boxing Ring but from a high elevation (stepladder?)
  3. Stedicam Shot following a Boxer from the changing room to ringside
  4. Close Up of Boxing Gloves being put on
  5. Mid Shot from inside the ring of boxers toeing up
  6. Mid Shot from inside the ring of boxers sparing
  7. Close Up of boxers faces taken from inside the ring
  8. Extreme Close Up of boxers eyes (use zoom lens)
  9. Close Up of glove hitting head/protector (get several of these from different angles)
  10. Mid Shot of dancing feet
  11. Close Up of dancing feet
  12. Mid Shot of corner between rounds

Alternative Shots and Creative Notes for the Boxing Videos

  1. Think about the lighting – look for dramatic effect rather than just perfect exposure.
  2. Shadows across the face can enhance definition and dramatic effect.
  3. Look for lights behind the head these push backgrounds into shadow but highlight the hairline and silhouettes are possible
  4. Try different light levels – turn off all lights except ringside lights
  5. Theatre by this I mean look for the drama, who are these boxers why are they here.
  6. Create Theatre – staging, catch the sweat from the faces as the punches hit if not there think about how you can create that.
  7. Set the miss-en-scene its a boxing ring so make sure all the imagery associated with what people expect to see is seen. eg. buckets, stools, towels, boxing gloves, boxing boots, bandages, referee, markings on the ring floor.
  8. Think about how to use the GoPro – attach to a boxing glove, position it on the rings floor and use its wide angle to angle up towards the boxers, position it on one of the corners.


EMP – Video Analysis

video analysis

Analysing videos that I like and the techniques used in their production

For this project I’m interested in learning what makes these videos successful and how I can apply some of the techniques and styles in the making of the videos for my project. Although I’m essentially producing sport related videos for a specific purpose I’m not necessarily only interested in sports videos. The ones I have chosen to analyse are a mixture of sport and product advertisement videos but the styles are comparable and I would be interested in using some of the techniques used in these examples in my own videos.

Your Garmin Adventure

Garmin AdventuresVideo Analysis – Your Garmin Adventure

Let’s start with what I like about this video.

Basically its the quality of the camera work that I like. The editing is the typical rapid cuts between sports the linking between does not really work in the end it appears its the GPS device which is the link rather than the sport. Great for promoting the product but not great video editing.

What I can take from this video is the quality and the camera angles, the close ups in particular. There’s obviously a mix of camera technology being used here but it all seems to work and so I’m hoping I can do the same by mixing footage taken from the GoPro with the footage from the DSLR’s.

Guinness Horse Surfer

Video Analysis – Guinness Horse SurferGuinness Horse Surfer

What do I like about this video

Once again it’s the look I like, Black & White with the moody close ups. The narration works well in fact without this the video does not really work even though the narration itself relates to neither the product or the video apart for the tenuous link of the sea Captain Ahab ‘Moby Dick’. There’s the link between Black and White, the surf and the product Guinness – Black with the white top.

Some of the elements I plan to use – The desaturation and the close ups in particular.  Not everyone likes the arty Black & White so I’ll have to make at least two versions of each edit. One in Colour and the other in Black & White.

Nike  – Just Do It

Video Analysis – Nike Just Do ItNike Just Do It

This is what I expected to see, rapid editing of lots of sporting action. It’s mainly selling the lifestyle – buy a NIke product and you too can be like these actions sports people.

What I can take from this example is the rapid editing. The video itself I do not think is that well shot from a quality point of view and sometimes the editing links between sports do not work.

EMP – Canon 60D Camera Rig

Canon 60D Camera Rig

The camera rig itself is a very popular basic camera rig known as the spider camera rig. It’s available from a number of online shopping sites in a range of prices from £29.99 to £75, I paid £29.99 on Ebay, delivered free from a company in China. At the same time I bought a couple of screw thread adaptors which serve to change the female 1/4 inch screw threads to male. basically they are 1/4 inch screws with a centrally located nut, simple but effective and very useful for attaching accessories.

Ian using the Canon 60D Camera Rig
Ian using the Canon 60D Camera Rig

Side view of the Canon 60D Camera Rig as you can see I’m using the screen flipped out sidewise from the camera body and fitted this with a Viewfinder Magnifier which is 3x magnification which roughly translates into viewing the scene using a 9″ display.


Front view of the Canon 60D Camera Rig. The camera is fitted with the 18mm – 55mm kit lens but I’ve added a cheap Wide Angle filter screw attached lens to the front which effectively opens out my angle to 11mm.

Canon 60D Camera Rig

Note the Cable Release on the right hand grip. This controls the Auto Focus and start and stop recording when used in conjunction with Magic Lantern and operates the focus when the button is half depressed and starts recording on release, push again to stop recording. It also functions as a shutter release for taking stills when the button is fully depressed. Without Magic Lantern software it will only control the shutter for taking still pictures. The only other way I know to get remote video control this way without using Magic Lantern is to use the Canon infra red remote release and modify/channel the signals direction to reflect onto the front of the camera and the infra red sensor using a length of fibre optic cable.

How does it work?

I’ve used the setup a few times now and videos I’ve taken using it shoulder mounted are stable. The rig has also proven to be very useful when taking low level shots just by putting it on the ground and adjusting the rear leg to control the cameras angle. In fact the rig has opened up a number of creative possibilities.

What next?

Focusing, always a problem when using a DSLR could be improved by adding a follow focus, which could be operated by reaching up with a finger from the left grip, alternatively they do make follow focuses with a cable control which could be mounted actually on the hand grip. There is already the benefit of being able to control the distance of the camera from the subject and therefore focus just by walking towards or away from the subject to maintain focus.

EMP – Project Outline PT1

EMP – Project Outline


  1. The idea is to film interviews with Tanya and Elbe working on their EMP projects, that is costume design.
  2. Film Tanya and Elbe outside of Uni – get some interesting background footage.

2.1. For example Tanya making cakes?

2.2. Working in the Student Bar

2.3. Elbe (find out from Elbe what she is interested in outside Uni)

  1. We need to produce a list of questions for the interview similar to those I produced for Ben. Maybe we can use a modified version of these?
  2. What do Tanya and Elbe want to say? What is important to them?
  3. Should we specifically use this project to promote the Costume Course or keep it as a reflection on Student Life at the AUB?
  4. Additional filming

6.1. The Costume Studios

6.2. Equipment (Sewing machines) I really want to get some close up footage of Tanya and/or Elbe using a sewing machine.

6.3. Filming Tanya and Elbe working on a costume dummy – hand sewing?

6.4. Footage of a production meeting maybe?

  1. How long should the final film be? 15, 30 maybe up to an hour long

Fashion Photo Shoot

  1. Aleksandra to organize this

1.1. Need to find a venue ideally on campus

1.1.1.   Photographic Studio (I have experience of using these so we should be able to get permission, but might need an intro from a course leader)

1.1.2.   Gallery Space (Out of Hours)

1.1.3.   Studio Space (Out of Hours)

  1. I’m suggesting that we both video and take stills of this event

2.1. The idea would be that we are filming photographers taking Fashion pictures

2.2. Elbe and Tanya will be able to get photos from the shoot if they want them.

  1. What are we going to show
  2. Will we need models
  3. Should we make this an open event for all costume designers?
  4. Should we see if any Photography students want to join in?

6.1. They might be more photogenic than seeing me on the screen

EMP Research – Idea development 2 – Fashion Shoot

Fashion Shoot

Building upon the Specialist Project

I felt the Specialist Project was both successful and at the same time enjoyable to produce. It was also always going to be a springboard for a similar but expanded project for the Extended Major Project. I’ve still to identify the subject for a documentary but I’m keen to work with another course on a collaboration to produce a video for this project, which at the same time could also be of interest to the course that I make the subject of my documentary.

Fashion Shoot - copyright Ian F. Hunt

This time around I would want to expand upon the basic idea of producing a documentary by including a new element. I’d be very interested in including my interest in Photography. My first ideas on this would be to include a photo shoot in the documentary, for example a fashion or costume show. This would supply me with the opportunity to work in at least 2 locations, the design/production location and a fashion shoot in a photographic studio or a fashion show location. This adds production value to the final video, the audience gets to see the same people but in 2 very different environments.

Extended Major Project – Action Plan

The first job is to contact people/departments that I think would make an interesting documentary and of course interesting/enjoyable for me to work on. My previous research on documentary in particular one quotation from my key reference source resonates in my mind, Lindenmouth. Kevin J (p14) says…It’s a good idea to pick a topic that you are familiar with or have a keen interest in, but it must also be a subject that you have access to and can tackle with your resources…

For this idea I can tick two important boxes

  1. It’s something I’m interested in.
  2. It’s a subject I have access to.

This is more than can be said for my first idea the Camden documentary where I have the interest but realistically I do not really have the access without some financial investment. For example I would have to find somewhere to stay in Central London for at least a week and there would be travel costs, which on recent experience are considerable.

Research – Studio Photography Slideshow

I put together this short slideshow from the photographs I’d taken in a recent studio and location shoot. They were taken in both natural and flash lighting conditions. For the actual project the plan at this stage is to shoot all of the video and photographic stills using interior locations, ideally a photographic studio, but I may look again at this if another location has something to offer to the production value.

Slideshow created in Adobe Lightroom 4 from DNG photographs.

Research – Costume Fashion Shoot Example



Lindenmuth. Kevin J. (2010) the documentary moviemaking course: London: A&C Black Publishers.