EMP – Video Idents – Branding


Branding – IdentsSports Edge

Why an ident? all TV channels have one it helps people to distinguish one channel from another but it also serves as a form of Branding. While researching idents I actually came across a website that lists the majority of both current and past channel idents used on the UK Networks – this can be found at this link Ident Gallery.

After a fairly intensive production meeting we agreed that we should create a Brand for our YouTube Channel and create a style for our videos. While Aleksandra would create the Brand and style for our Facebook Page I would work on the YouTube Channel. I created a selection of Idents for our videos, which would used for the opening credits for all the videos we would create from this point forward.

Ident Design 1

Ident Design 2

Ident Design 3

How did I make these identsae-idents

The image is a screen capture from the footage we took using the GoPro mounted on a surfboard. I then adjusted the image in Lightroom 4.3 to create a silhouette of the surfer. I then masked the surfer and adjusted the vibrancy saturation and clarity of the background to enhance the sky. The difference in colours between the images was created by using split toning and by adjusting the hues.

I then imported these images into After Effects for further manipulation and to add text, the final results were then rendered as H.264 codec video clips ready to be imported into Premiere Pro as title sequences.

I’ve added a temporary soundtrack to each but these will be unlinked and discarded ready to be replaced by the actual video soundtrack.

Channel idents updated

After another production meeting just a few days later we decided to design a totally new channel ident as non of the idents created seem to fit the concept. So after creating the ident below we abandoned this design for another which is described in the following Blog entry.

idents and branding 2

EMP (RESEARCH) – Marketing YouTube Channel

marketing youtube channel

Marketing in the Moment

Marketing YouTube Channel

When you search the internet there are any number of websites, Blogs and others sources all offering you their solution for getting your website or video to the top of the search listings. Many offer the secret to attracting huge numbers of visitors to either land on your site or watch your video. Most of these offer everything but deliver most probably nothing. The only way to get visitors to your website or to watch your video is to make sure you get the basics right first and then go on to develop a strategy to increase traffic.

What are the Basic’s of Marketing YouTube Channel?

  1. Keywords in the Video’s Titles
  2. Links to the Video – Blog about your video and link to it from as many websites as you can.
  3. Subscribers – get people to subscribe to your YouTube Channel
  4. Post links to your channel and individual videos in your Facebook timeline.
  5. Create a Facebook page for your channel

I Quote

We are a Now Society, especially when it comes to entertainment. This is one of the many reasons YouTube has become such a phenomenon. You can visit the Web site and be entertained for hours with videos on everything from concerts, comedy scenes, and some videos, to teenagers acting crazy, firework displays, and worldwide news.

What really has made YouTube popular is the fact that it is user generated content. Want to become an instant movie star? Grab a video camera, start shooting, push a button, upload your video, and forward it to your entire e-mail address book. If the content sticks, it may very well go viral. (Michael Tasner, 2010)

Tasner, M. (2010) Marketing in the Moment, New Jersey: FT Press